Paris was not host to the “SM TOWN Live in Paris” concerts, but also the “2011 SM TOWN in Paris Writers & Publishers Conference”, which was held on June 11th at the Marriot Rive Gauch hotel.
The event saw the attendance of Kim Young Min, Lee Soo Man, SNSD’s Tiffany, Teddy Riley, and approximately 50 other European composers. Tiffany represented her SM labelmates and gave a special presentation on the training and debut process of the SME system in English.
The conference itself was specially set up by SM Entertainment to coincide with the “SM Town Live in Paris” tour. It aimed to showcase not only the music and performance style of SM artists, but also to raise awareness of their musical style to the rest of the world and encourage active communication.